Predator Gaming
Launch Campaign
- Client
- Predator Gaming
- Roles
- Director, DP
- Year
- 2023
Challenge
Support a multi-pronged ad and activation push for Acer's Predator gaming line, in collaboration with IZEA — work that had to stretch a budget across multiple audiences and channels.
Approach
We handled multi-city casting and tuned product positioning by audience, layered in influencer meet-and-greets at esports venues, and built work/play messaging that fit how gamers actually talk about their gear.
Outcome
The campaign stretched the budget across activations and supported the broader Acer / IZEA collaboration. [TODO: confirm reach / engagement figures]
Work/play messaging built to fit how gamers actually talk about their gear — one budget stretched across audiences and channels.
A launch built for an audience that scrolls fast and judges faster. Product, energy, and edge — cut tight, lit hard, and designed to stop a thumb.
Hero film plus a fast-cut social kit tuned for gaming platforms.
Deliverables
- Multi-city casting
- Audience-tuned product positioning for the Predator line
- Influencer meet-and-greets at esports venues
- Work/play messaging in collaboration with IZEA
Results
Behind the scenes
More work
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