Why I Shoot Recruiting Films Like Narrative
Recruiting is the hardest brief in the building. Treating it like a short film — character, want, obstacle — is what makes it perform.
Journal
Notes from the set — directing, cinematography, and making films that actually perform.
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Lighting for Emotion, Not Exposure
On a Coast Guard recruiting shoot, the brief wasn't “make it bright” — it was “make a teenager feel something.” Notes on lighting for feeling first.
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Choosing a Lens for the Story, Not the Spec Sheet
Sharpness is the least interesting thing a lens does. A short note on picking glass for what it says, not what it resolves.